The Colony Palm Beach
The Colony Palm Beach appointed Kate Schelter to lead a universal rebrand of the visual identity design and style guide, while working closely with the landmarked hotel’s new owners, Sarah and Andrew Wetenhall.
Kate designed products and collateral infused with her watercolor artwork to tell their authentic story.
Named Conde Nast Traveller’s Best Hotel in Florida.
creative direction / vision / brand strategy / art / COLLATERAL + product design
“Revamped: Vogue alum, author, and artist Kate Schelter helped the historic hotel freshen up”
– vogue
