The Colony Palm Beach

Landmark hotel The Colony Palm Beach appointed Kate Schelter to lead a universal rebrand, revitalization, and total refresh of the visual identity, style guide, while working closely with new owners Sarah and Andrew Wetenhall. Kate designed products and collateral infused with her watercolor artwork to tell their authentic story. Named Conde Nast Traveller’s Best Hotel in Florida.

creative direction / brand strategy + vision / art / print + product design / surf boards / beach buggy / bikes / cars / MENU / STATIONERY / STAFF ATTIRE + UNIFORMS / FABRIC PRINTS / PRODUCTION /AD CAMPAIGNS / PHOTO SHOOTS FOR WEBSITE CONTENT / CREATE MONKEY MASCOT, JOHNNIE BROWN

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“Revamped: Vogue alum, author, and artist Kate Schelter helped the historic hotel freshen up…”

– vogue

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